princess lolly

source: the fashion spot

Over the years while perusing my monthly magazines I have come to cherish those, some would say pesky, ads that fill up the magazine. I almost love the ads as much as I love the editorial content. Many brands and designers begin to form styles with their ads that change ever so slightly each season while still remaining true to the overall message of the brand. The ads become a series that I look forward to the return of each fall and spring. I regularly follow Dolce and Gabbana, Marc Jacobs, Nina Ricci, Gucci, Juicy Couture and more.

Now Juicy Couture may seem an odd addition to that list of high flyers, but really I feel the above images say it all. I have never been a real buyer of the Juicy Couture brand, of course I went through that stage where I wanted the velour sweatpants with 'juicy' on the ass, but I thankfully grew out of that. Despite not being a Juicy wearer, Juicy Couture still manages to attract me every season with their ads. They always use the stunning Lisa Cant, which seems like it could get boring, however it never does. They stick to a formula, preppy, bright, happy, with a tinge of darkness. Whether it be some tattooed boys decked out in millions of Juicy chains, or darker tones in the palette. I like their consistency and their playfulness. And it does make me want to check out an actual Juicy Couture store each season. Those stripey tights? The fur coats? Maybe Juicy is more than velour.